Privacy Policy

This policy explains what data Conclusion MP ("we", "us") collects when you visit conclusionmp.com and when you buy one of our digital products, and what we do with it. The short version: we collect almost nothing, and we measure only what you allow.

Who we are

Conclusion MP is the trading name of Mihailo Ponjavić preduzetnik konsultantske aktivnosti u vezi s poslovanjem Conclusion MP Beograd - Novi Beograd, a registered sole proprietorship in Serbia, which operates this website from Belgrade. For anything related to this policy or your personal data, write to info@conclusionmp.com.

What we collect on this website

This website is a static site. It does not require an account and does not fingerprint your browser. Fonts are self-hosted. The only third-party scripts are the measurement tags described under Cookies below, and they set nothing until you allow them.

Our hosting provider (Cloudflare) may process technical data such as your IP address in server logs for security and delivery purposes. We do not access or store that data ourselves.

Cookies and measurement

When you first arrive, a small window asks whether we may measure your visit. Until you answer, and if you choose "Essential only", no analytics or advertising cookie is set and no measurement is tied to you.

Essential. Always on. A record of your cookie choice is kept in your browser's local storage for twelve months so we do not ask on every visit. The checkout, run by Lemon Squeezy on its own domain, sets the cookies it needs to complete an order.

Analytics. With your consent we use Google Analytics 4, loaded through Google Tag Manager and routed through a tagging server we operate, to see which pages are read and which products sell. Google Analytics 4 does not log or store IP addresses. We do not sell or share this data.

Advertising. With your consent the same tags record whether an ad that brought you here led to a purchase, so we can judge which ads to keep. This is measurement of our own campaigns; it does not build an advertising profile of you across other sites.

You can change your choice at any time with the "Cookies" control in the footer of every page. Google's handling of the data is described in the Google privacy policy.

What happens when you buy

Checkout and payment are handled by Lemon Squeezy, LLC, acting as Merchant of Record. When you purchase, you buy from Lemon Squeezy, and they collect the data needed to process the order: your email address, billing country, payment details and tax information. We never see or store your payment card details.

Lemon Squeezy shares your email address and order details with us so we can provide support, handle refund requests and comply with our legal obligations. Their processing of your data is governed by the Lemon Squeezy privacy policy.

What happens when you email us

If you write to info@conclusionmp.com, we keep the correspondence for as long as needed to help you and to keep a record of the exchange. We do not add you to any mailing list without your consent.

Legal basis and your rights

Where the GDPR or similar laws apply to you, we process order data to perform the contract with you and to meet legal obligations, and correspondence on the basis of our legitimate interest in answering you. You have the right to access, correct, delete or receive a copy of your personal data, to object to or restrict its processing, and to lodge a complaint with your supervisory authority.

To exercise any of these rights, email info@conclusionmp.com. For data held by Lemon Squeezy, you can also contact them directly.

Data retention

We keep order-related data for as long as tax and accounting rules require, and support correspondence for up to two years after the matter is resolved. We delete data we no longer need.

Children

Our products are intended for professionals and are not directed at children under 16. We do not knowingly collect data from children.

Changes to this policy

If we change this policy, we will publish the new version on this page with an updated date. Material changes will be noted at the top of the page.