The Retail Shelf
One Manual · Three Kits
English
One payment · No account · No subscription
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- ✓ Every future revision included
- ✓ Runs in Claude Code and claude.ai
Built for Claude first, our recommended agent. Skills follow the open Agent Skills standard (SKILL.md), so they also run in any agent that reads it; subagents and slash commands are Claude Code formats.
The Retail Shelf
The manual and three Field Kits for both sides of the counter
four items·18 skills
Work both sides of the retail media counter: score the network's proposal as a brand, build the network as a retailer, and define the fields the two sides argue over.
Executive summary
- The problem
- Retail media sits between a brand and a retailer who each report the same campaign from their own fields. Without shared definitions the meeting is spent arguing about whose number is right, and the budget decision waits.
- What it does
- The manual sets the terms, The Retail Media Desk scores the proposal and designs the test, The Retailer Desk builds the network and its measurement offer, and The Analytics Desk defines the fields both sides report against.
- Why take it
- Whichever chair you sit in, the other side's tools show you what will be checked. One vocabulary on both sides turns the argument into a decision.
For brand teams buying retail media, retailers told to launch a network, and the analysts between them.
In the first week you will
- 01Score a network proposal and design the incrementality test with The Retail Media Desk
- 02Build the network business case from your own traffic and margin with The Retailer Desk
- 03Write the data dictionary both sides report against with The Analytics Desk
Contents of the Collection
- 01The Third Wave of Digital Marketing: the 25-page manual on retail media as an organisational problem, the four budget buckets and the walled-garden measurement
- 02The Retail Media Desk: proposal evaluator, incrementality test designer, onsite and offsite allocator, retailer brief, post-campaign review, retailer scorecard
- 03The Retailer Desk: business case, network launch plan, inventory and pricing sheet, advertiser pitch, measurement offer, network operating review
- 04The Analytics Desk: tracking plan, data dictionary, dashboard spec, metric review, analytics audit, consent and data map
- 05Eighteen installable agent skills, three subagents and three slash commands, each kit with its own plugin manifest and Field Guide
- 06One checkout, two downloads, the archive and the Field Guides: $29 instead of $42 bought separately, revisions included
What is in the box
4 items- 01The Third Wave of Digital MarketingField Manual · Retail Media · 25pp$5.99Included
- 02The Retail Media DeskField Kit · Retail Media$12Included
- 03The Retailer DeskField Kit · Retail Media$12Included
- 04The Analytics DeskField Kit · Analytics$12Included
Bought separately
- Three Field Kits
- $36
- One field manual
- $5.99
- Together
- $42
- As The Retail Shelf
- $29
Retail media lands on four budgets inside the brand, and on a sales floor never built to sell advertising. The Third Wave of Digital Marketing names the two fault lines that decide who captures it: the parallel truths four budget buckets produce, and the walled-garden measurement that leaves no two networks comparable. The Retail Shelf is that argument and three Field Kits that work either side of it.
The Retail Media Desk is the brand’s chair: score the proposal before the money moves, and design the incrementality test the network will not run. The Retailer Desk is the other chair: the business case from your own traffic and margin, and a measurement offer that does not grade its own homework. The Analytics Desk sits under both, because a programme reporting on undefined fields argues about numbers instead of decisions.
Before you buy
01Do I need Claude Code?
No. Every skill uploads to claude.ai as a zip. Subagents and slash commands are the Claude Code extras.
02I am not a programmer.
Install is copying folders into a .claude directory. The Field Guide in each kit assumes nothing beyond that.
03Will it work in my agent?
Skills follow the open Agent Skills standard (SKILL.md), so any agent that reads it can run them. Built for Claude first, our recommended agent.
04Do the tools invent numbers?
Never. Every figure is supplied by you, confirmed by you, or labeled as an assumption in the output.
05How does it arrive?
Instantly. Pay by card and the download link is in your inbox within seconds, and on the confirmation screen.
06Is this a subscription?
No. One payment, lifetime access to your download, every future revision of what you bought included.
07What if it is not useful to me?
Write to info@conclusionmp.com within 14 days of purchase and you get a full refund. No questions, no forms.
Ready when you are
The Retail Shelf, $29.
Instant download, one payment, every future revision included.