The Complete Dossier
Ten Manuals · PDF
English
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The Complete Dossier
Ten field manuals in one acquisition
ten items·278 pages
Ten field manuals read as one argument: how a leader decides, where demand comes from, what the numbers are worth, and what to do about search, retail media and AI.
Executive summary
- The problem
- Read one at a time, a strategy manual, a measurement manual and a pricing manual each look complete. The gaps only show between them: the plan nobody priced, the channel nobody can prove, the hire the budget never funded.
- What it does
- Ten field manuals, from Think Like a CEO to The Ecommerce Operator, read as one argument, so decisions on leadership, demand, measurement, pricing, retail media and AI rest on the same reasoning.
- Why take it
- The decisions they cover land on the same desk in the same quarter. Reading the whole shelf is how the arguments meet before the decisions do.
For operators who would rather read the whole shelf than pick one manual at a time.
In the first week you will
- 01Run the 15-domain CEO checklist from Think Like a CEO against your own company
- 02Grade one channel's evidence on the five-grade scale in The Measurement Manual
- 03Take one order down the seven-rung Contribution Ladder in The Ecommerce Operator
Contents of the Collection
- 01Think Like a CEO: leadership, strategy and execution (28pp)
- 02Think Like a CMO: where demand comes from and how a marketing leader earns the seat (33pp)
- 03The End of the Click: the search shift and the strategy that survives it (16pp)
- 04The Third Wave of Digital Marketing: retail media without the vendor gloss (25pp)
- 05The Age of Coexistence with AI: impact, predictions and organizational decisions (36pp)
- 06The Augmented Practitioner: the method behind a semi-agent setup, from the prompt as a brief to the Delegation Ladder (25pp)
- 07The Measurement Manual: attribution, incrementality and what you can prove to finance (28pp)
- 08The Hiring Manual: decide about people on evidence, from the scorecard to the exit (27pp)
- 09The Pricing Manual: what you charge, what you package, and what you refuse to discount (29pp)
- 10The Ecommerce Operator: contribution per order, payback by cohort, and the page that has to earn both (31pp)
- 11One checkout, ten instant PDFs: $29 instead of $60
What is in the box
10 items- 01Think Like a CEOField Manual · Leadership · 28pp$5.99Included
- 02Think Like a CMOField Manual · Marketing · 33pp$5.99Included
- 03The End of the ClickField Manual · Marketing · 16pp$5.99Included
- 04The Third Wave of Digital MarketingField Manual · Retail Media · 25pp$5.99Included
- 05The Age of Coexistence with AIField Manual · AI · 36pp$5.99Included
- 06The Augmented PractitionerField Manual · AI · 25pp$5.99Included
- 07The Measurement ManualField Manual · Analytics · 28pp$5.99Included
- 08The Hiring ManualField Manual · Leadership · 27pp$5.99Included
- 09The Pricing ManualField Manual · Leadership · 29pp$5.99Included
- 10The Ecommerce OperatorField Manual · Marketing · 31pp$5.99Included
Bought separately
- Ten field manuals
- $60
- As The Complete Dossier
- $29
One library, one decision. The Complete Dossier is ten field manuals from the library, delivered together as instant-download PDFs, with nothing padded and nothing repeated.
The manuals were written to be read together. The CEO manual sets the operating logic, the CMO manual explains where demand comes from, The End of the Click and The Third Wave map the two channel shifts rewriting acquisition, The Measurement Manual says what any of the numbers are worth, and The Ecommerce Operator runs the whole argument through a store. Each stands alone. Side by side, they argue with each other in useful ways.
The Dossier is the reading library. The toolkit of agent skills that accompanies The Augmented Practitioner ships with that manual on its own page, and inside The AI Shelf and The Complete Operation; it is not part of this collection.
Before you buy
01What format is it?
A PDF, typeset for screen and for print. No app, no reader account, no expiry.
02How long is a manual?
Short on purpose. One subject, one evening, nothing padded to justify a price.
03Who is it written for?
Operators who have to decide something on Monday: marketing and analytics leads, founders, agency practitioners.
04Can I buy them together?
Yes. The Complete Dossier is ten manuals in one checkout, well under the price of the parts.
05How does it arrive?
Instantly. Pay by card and the download link is in your inbox within seconds, and on the confirmation screen.
06Is this a subscription?
No. One payment, lifetime access to your download, every future revision of what you bought included.
07What if it is not useful to me?
Write to info@conclusionmp.com within 14 days of purchase and you get a full refund. No questions, no forms.
Ready when you are
The Complete Dossier, $29.
Instant download, one payment, every future revision included.