The Complete Dossier
Five Manuals · PDF
English
- ✓ Delivered to your inbox in seconds
- ✓ Secure card checkout · VAT handled
- ✓ Lifetime access to your download
The Complete Dossier
All five field manuals in one acquisition
Contents of the Dossier
- 01Think Like a CEO: leadership, strategy and execution (28pp)
- 02Think Like a CMO: where demand comes from and how a marketing leader earns the seat (33pp)
- 03The End of the Click: the search shift and the strategy that survives it (16pp)
- 04The Third Wave of Digital Marketing: retail media without the vendor gloss (25pp)
- 05The Age of Coexistence with AI: impact, predictions and organizational decisions (36pp)
- 06One checkout, five instant PDFs: €20 instead of €30
One library, one decision. The Complete Dossier is every field manual we publish, delivered together as five instant-download PDFs: 138 pages with nothing padded, nothing repeated, nothing written to justify a price.
Bought one at a time, the five manuals cost €30. As the Complete Dossier they cost €20. Same files, same rigour, one checkout.
Why a collection
The manuals were written to be read together. The CEO manual sets the operating logic, the CMO manual explains where demand actually comes from, The End of the Click and The Third Wave map the two channel shifts rewriting acquisition, and The Age of Coexistence with AI covers the organizational decisions underneath all of it. Each stands alone. Side by side, they argue with each other in useful ways.
How it arrives
One payment, one email, five PDFs. Read them in any order; each manual is built as a working set of checklists and decision aids you can apply to your own situation over the next quarter.