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The Complete Collection

The Library

All thirty-nine titles on sale, in one index. Manuals say how a thing should be done, from $5.99. Field Kits do it inside your own agent sessions, from $12. Pay once, download instantly.

№ 01 · Field Manuals

Read one evening. Apply for a quarter.

Each manual takes one subject and distils it to what you can use: frameworks, checklists and the operating disciplines behind them. Instant PDF.

The manuals page →
01
Leadership№ 01

Think Like a CEO

Field Manual · PDF

Leadership

$5.99

Think Like a CEO

The mental models, frameworks and operating disciplines top executives actually use, distilled into one workable handbook.

PDF · 28ppView manual→
02
Marketing№ 02

Think Like a CMO

Field Manual · PDF

Marketing

$5.99

Think Like a CMO

Marketing is not advertising, and fame is not growth. The evidence-backed handbook on where demand comes from and how a marketing leader earns a seat at the table.

PDF · 33ppView manual→
03
Marketing№ 03

The End of the Click

Field Manual · PDF

Marketing

$5.99

The End of the Click

Search referrals fell by a third and 58% of searches end without a click, yet AI-referred visitors now convert 42% better. Both facts are true, and only one strategy survives them.

PDF · 16ppView manual→
04
Retail Media№ 04

The Third Wave of Digital Marketing

Field Manual · PDF

Retail Media

$5.99

The Third Wave of Digital Marketing

Retail media crossed 10% of European digital ad spend in 2025. It is not hard because the technology is hard. It is hard because one channel lands on four budgets at once, and no two networks count a sale the same way.

PDF · 25ppView manual→
05
AI№ 05

The Age of Coexistence with AI

Field Manual · PDF

AI

$5.99

The Age of Coexistence with AI

Nine out of ten organizations use AI. Five percent capture the value. A field manual on why that gap exists, and the twelve decisions that close it.

PDF · 36ppView manual→
06
AI№ 06

The Augmented Practitioner

Field Manual · PDF

AI

$5.99

The Augmented Practitioner

A semi-agent setup for digital marketers: five installable agent skills covering the life of a campaign, a 12-connector setup guide, and the 25-page field manual on the method behind them.

PDF + ZIP · 25ppView manual→
24
Analytics№ 24

The Measurement Manual

Field Manual · PDF

New

Analytics

$5.99

The Measurement Manual

Attribution, incrementality and marketing mix modelling in plain terms: what a marketing leader can prove, what is only inferred, and what finance accepts.

PDF · 28ppView manual→
26
Leadership№ 26

The Hiring Manual

Field Manual · PDF

New

Leadership

$5.99

The Hiring Manual

Hiring as a decision procedure: the scorecard, the structured interview loop, reference calls that ask for behaviour, the first ninety days, and letting go.

PDF · 27ppView manual→
28
Leadership№ 28

The Pricing Manual

Field Manual · PDF

New

Leadership

$5.99

The Pricing Manual

Price as strategy: the Value Stick applied to what you charge, packaging before the number, and the discounting discipline that protects the margin.

PDF · 29ppView manual→
30
Marketing№ 30

The Ecommerce Operator

Field Manual · PDF

New

Marketing

$5.99

The Ecommerce Operator

Revenue is the one number that cannot fall when a store gets worse. The field manual on contribution per order, CAC payback, channels, the page and returns.

PDF · 31ppView manual→
32
Marketing№ 32

When the Customer Is a Machine

Field Manual · PDF

In ProductionNew

Marketing

$5.99

When the Customer Is a Machine

Selling to the software that shops for your customers: the delegation dial, algorithmic availability, the product truth, loyalty and the agent checkout.

PDF · 25ppPreview→

№ 02 · Field Kits

The manual, as tools.

Installable agent skills, subagents and slash commands built from the manual each kit pairs with. Unzip, copy the folders into .claude/, ask for the job by name. Works in Claude Code and claude.ai.

The kits page →

Built for Claude first, our recommended agent. Skills follow the open Agent Skills standard (SKILL.md), so they also run in any agent that reads it; subagents and slash commands are Claude Code formats.

07
Analytics№ 07

The Reporting Engine

Field Kit · Skills + Agents

Analytics

$12

The Reporting Engine

Six agent skills and a data-auditor subagent: exports normalized, anomalies triaged, pacing projected, the narrative written, every number checked.

ZIP + PDF guideView kit→
08
Marketing№ 08

The Search Shift Kit

Field Kit · Skills + Agents

Marketing

$12

The Search Shift Kit

Six agent skills and a SERP-analyst subagent for the answer-engine era: audit AI visibility, defend your brand queries, brief for citation, plan the 90 days.

ZIP + PDF guideView kit→
09
Retail Media№ 09

The Retail Media Desk

Field Kit · Skills + Agents

Retail Media

$12

The Retail Media Desk

Six agent skills and an analyst subagent for brands buying retail media: score the proposal, design the test, brief the network, keep the scorecard.

ZIP + PDF guideView kit→
10
Leadership№ 10

The Executive Desk

Field Kit · Skills + Agents

Leadership

$12

The Executive Desk

Six agent skills and a chief-of-staff subagent that run the leadership disciplines from the manuals: the decision memo, the strategy stress test, the quarterly review, the board update, the one-page plan, the first 120 days.

ZIP + PDF guideView kit→
11
Marketing№ 11

The Client Pipeline

Field Kit · Skills + Agents

Marketing

$12

The Client Pipeline

Six agent skills and a research subagent covering the road from a name on a list to a signed proposal: prospect dossier, discovery prep, proposal, estimate, case study, follow-up sequence.

ZIP + PDF guideView kit→
12
AI№ 12

The Agent Foundry

Field Kit · Skills + Agents

AI

$12

The Agent Foundry

Six agent skills, a skill-reviewer subagent and a connector registry for building your own tooling: write a skill from a described job, scaffold a subagent, add guardrail hooks, package everything as a plugin.

ZIP + PDF guideView kit→
13
AI№ 13

The Coexistence Desk

Field Kit · Skills + Agents

AI

$12

The Coexistence Desk

Six agent skills and a governance-auditor subagent that run the twelve organizational decisions from The Age of Coexistence with AI, from the ambition with a number attached to the friction protocol.

ZIP + PDF guideView kit→
14
Marketing№ 14

The Paid Social Desk

Field Kit · Skills + Agents

Marketing

$12

The Paid Social Desk

Six agent skills and an account-auditor subagent that run paid social as a discipline: architecture, audiences, creative tests, the log, the reviews.

ZIP + PDF guideView kit→
15
Marketing№ 15

The Email Engine

Field Kit · Skills + Agents

Marketing

$12

The Email Engine

Six agent skills and a list-health subagent for the channel that survives the end of the click: the lifecycle map, the sequence spec, the segmentation plan, the newsletter issue, the deliverability checklist, the pre-send QA.

ZIP + PDF guideView kit→
16
AI№ 16

The Vendor Desk

Field Kit · Skills + Agents

AI

$12

The Vendor Desk

Six agent skills and a document-reader subagent for buying AI software: the workflow baseline, the seven-question scorecard, the pilot as a test, the pricing traps, the exit checklist, the comparison.

ZIP + PDF guideView kit→
17
Marketing№ 17

The Creative Desk

Field Kit · Skills + Agents

Marketing

$12

The Creative Desk

Six agent skills and a creative-librarian subagent for the work between strategy and the ad: the one-page brief, the distinctive asset register, concept and copy reviews scored against the brief, the spec sheet, the pre-test plan.

ZIP + PDF guideView kit→
18
Marketing№ 18

The Content Desk

Field Kit · Skills + Agents

Marketing

$12

The Content Desk

Six agent skills and an archive-reader subagent that run content as a system: the claims register, the editorial calendar, the original data plan, the repurposing chain, the content QA and the audit.

ZIP + PDF guideView kit→
19
Leadership№ 19

The Allocation Desk

Field Kit · Skills + Agents

Leadership

$12

The Allocation Desk

Six agent skills and a budget-reading subagent for the allocation decision: the reallocation review, the stop-doing list, the bet memo, the capacity ledger.

ZIP + PDF guideView kit→
20
Marketing№ 20

The Brand Desk

Field Kit · Skills + Agents

Marketing

$12

The Brand Desk

Six agent skills and an archive-reading subagent for the brand owner: positioning, brand architecture, the availability audit, the four-Ps budget check.

ZIP + PDF guideView kit→
21
Retail Media№ 21

The Retailer Desk

Field Kit · Skills + Agents

Retail Media

$12

The Retailer Desk

Six agent skills and a report-reading subagent for the retailer selling the media: business case, rate card, pitch, measurement offer, quarterly review.

ZIP + PDF guideView kit→
22
Analytics№ 22

The Analytics Desk

Field Kit · Skills + Agents

Analytics

$12

The Analytics Desk

Six agent skills and a read-only config subagent that decide what gets measured: tracking plan, data dictionary, dashboard spec, vanity test, consent map.

ZIP + PDF guideView kit→
23
AI№ 23

The Practitioner Desk

Field Kit · Skills + Agents

AI

$12

The Practitioner Desk

Six agent skills and a read-only output-verifier subagent for your own week: the delegation ladder, the prompt library, verification protocols, session logs.

ZIP + PDF guideView kit→
25
Analytics№ 25

The Measurement Desk

Field Kit · Skills + Agents

New

Analytics

$12

The Measurement Desk

Six agent skills and a results-verifier subagent for measurement: plan, experiment design, attribution reconciling, lift readout, MMM brief, CFO one-pager.

ZIP + PDF guideView kit→
27
Leadership№ 27

The Hiring Desk

Field Kit · Skills + Agents

New

Leadership

$12

The Hiring Desk

Six agent skills and a read-only cv-reader subagent for hiring: scorecard, interview guide, reference call, comparison, offer memo, exit plan.

ZIP + PDF guideView kit→
29
Leadership№ 29

The Pricing Desk

Field Kit · Skills + Agents

New

Leadership

$12

The Pricing Desk

Six agent skills and the read-only deal-desk subagent: packaging options, price tests, discount policy, quote review, price-change memo, competitor log.

ZIP + PDF guideView kit→
31
Marketing№ 31

The Store Desk

Field Kit · Skills + Agents

New

Marketing

$12

The Store Desk

Six agent skills and a read-only catalogue subagent for store owners: unit economics, cohort payback, channel margin, page audit, promo cost, returns.

ZIP + PDF guideView kit→

№ 03 · Collections

The whole shelf, one checkout.

Ten manuals, or ten manuals and every kit, at well under the price of the parts.

Compare the desks →
00
Collection№ 00

The Complete Operation

Ten Manuals · Twenty-One Kits

Collection

$312$99

The Complete Operation

The whole library and the whole toolkit: ten field manuals and twenty-one Field Kits of installable agent skills, subagents and commands. 126 skills, $99 instead of $312.

Save $213·68%
31 downloadsView collection→
00
Collection№ 00

The Leadership Shelf

Three Manuals · Four Kits

New

Collection

$66$45

The Leadership Shelf

The leadership discipline end to end: strategy and execution, hiring, pricing, and the four kits that run the rhythm, move the money, fill the role and hold the price. $45 instead of $66.

Save $21·32%
7 downloadsView collection→
00
Collection№ 00

The AI Shelf

Two Manuals · Four Kits

Collection

$60$39

The AI Shelf

The AI discipline end to end: the organizational manual, the practitioner manual, and the four kits that govern the programme, run the practitioner, build the agents and buy the tools. $39 instead of $60.

Save $21·35%
6 downloadsView collection→
00
Collection№ 00

The Growth Desk

Five Field Kits · ZIP

Collection

$60$39

The Growth Desk

The in-house marketing operation as installable tools: the brand, the paid social account, the owned audience, the citation, the editorial system. Five Field Kits, thirty skills, $39 instead of $60.

Save $21·35%
5 downloadsView collection→
00
Collection№ 00

The Agency Desk

Four Field Kits · ZIP

Collection

$48$35

The Agency Desk

The agency operation as installable tools: win the client, run the paid social, earn the citation, report the numbers. Four Field Kits, twenty-four skills, $35 instead of $48.

Save $13·27%
4 downloadsView collection→
00
Collection№ 00

The Complete Dossier

Ten Manuals · PDF

Collection

$60$29

The Complete Dossier

Ten Conclusion MP field manuals in one download: leadership, marketing, AI, analytics and retail media. Ten dossiers, 278 pages, $29 instead of $60.

Save $31·52%
10 downloadsView collection→
00
Collection№ 00

The Retail Shelf

One Manual · Three Kits

New

Collection

$42$29

The Retail Shelf

Retail media end to end: the manual on the two fault lines, the kit for the brand buying it, the kit for the retailer selling it, and the kit that decides what gets measured. $29 instead of $42.

Save $13·31%
4 downloadsView collection→