The Brand Desk
Skills · Subagent · Command · PDF
.claude/the-brand-desk/zip
skills/06
├ brand-architecture
├ brand-tracker-spec
├ cmo-one-pager
├ marketing-not-advertising-audit
├ positioning-statement
├ pricing-and-availability-check
agents/01
├ brand-archive-reader
commands/01
├ /positioning
FIELD-GUIDE.pdf9pp
English
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Built for Claude first, our recommended agent. Skills follow the open Agent Skills standard (SKILL.md), so they also run in any agent that reads it; subagents and slash commands are Claude Code formats.
The Brand Desk
The whole of marketing, not the advertising corner
six skills·one subagent·one command·9-page guide
Your agent writes the position, names the alternative the customer actually compares you to, sorts the portfolio, and reads the budget for how much of marketing you do not own.
Executive summary
- The problem
- Most marketing functions own the advertising and little else: price, product and distribution are decided elsewhere, and the positioning names "the market" instead of the one alternative a customer actually picks. Nobody sees the gap, because the org chart is never audited, only the campaign.
- What it does
- positioning-statement refuses to finish without the named alternative, marketing-not-advertising-audit reads the four Ps against your budget lines and org chart, and the brand-archive-reader subagent shows what your past brand books quietly dropped.
- Why take it
- A marketing leader who owns only communication owns the least defensible part of the business. This gives you the evidence to widen the mandate, in front of the board.
For brand owners, marketing directors and CMOs who hold the whole mix rather than the advertising corner.
In the first week you will
- 01Run /positioning on one sentence about what you sell and get the one-page statement back, with the alternative named and the open items listed
- 02Point brand-archive-reader at your old brand books and decks and read what changed, what contradicts and what was quietly dropped
- 03Run marketing-not-advertising-audit on your budget lines and org chart, then take the cmo-one-pager to the next board meeting
Contents of the Kit
- 01Six installable agent skills: positioning-statement, brand-architecture, brand-tracker-spec, pricing-and-availability-check, marketing-not-advertising-audit, cmo-one-pager
- 02The brand-archive-reader subagent: reads your past positioning documents, brand books and decks, and reports what changed, what contradicts and what was quietly dropped. Read-only
- 03A /positioning slash command that opens a one-page positioning statement from one sentence
- 04The positioning statement with the alternative the customer actually compares you to named on the page, and the four-Ps audit that reads the budget and the org chart instead of the campaign
- 05Blank templates for the positioning statement and the CMO one-pager
- 06A 9-page Field Guide on owning the whole mix, and plugin manifest included
One skill, as it ships
SKILL.md
positioning-statement
- Use when
- Use when a brand has no written position, when a deck says "premium" or "innovative" and nothing else, when a new product or market needs a stated place in the buyer's mind, or when an agency asks what the brand stands for. Works from the user's material; never invents customers, claims or evidence.
- Requires
- The offer, in the user's own words · The customer situation · The alternative the customer compares you to · Proof
- Will not
- Never invent a competitor, a customer quote, a market share, an award or a proof point · Never accept "the market", "legacy providers" or "other agencies" as the alternative · Never write a position the user's organisation cannot deliver
- Returns
- Positioning: {brand} · {scope or "scope not stated"} · {date}
One of six skills in the kit · All of them install the same way
The contents, in full · six skills, one subagent, one command
- 01positioning-statementOne page: the customer situation, the alternative the customer actually compares you to (named, not "the market"), the claim, the reason to believe, the proof you already hold, and what the position rules out. Refuses to finish without the alternative and without at least one piece of evidence you own.
- 02brand-architectureThe portfolio decided rather than inherited: every name you own mapped as masterbrand, sub-brand, endorsed brand or standalone, with the demand situation each one serves, the overlap between them, the cost of keeping each alive, and a merge, keep or retire recommendation per name with the reversal trigger. Folding a brand is treated as a disposal of an asset, not a tidy-up.
- 03brand-tracker-specWhat you will measure and how often, written before anything is bought: the question wording, the sample and its source, the cadence, who reads it, and the decision each reading is allowed to trigger. It never produces a score, and never fills a reading you have not collected.
- 04pricing-and-availability-checkThe physical availability audit plus the price as a message: every channel where the brand can be bought and every one where it cannot, the coverage gaps ranked by the demand situation they block, the price ladder across channels, what the price says next to the alternative, and the discount pattern the customer has learned to wait for.
- 05marketing-not-advertising-auditThe four Ps read against the budget and the org chart: how much of the spend and how many of the reporting lines sit under promotion, which of product, price and place the marketing function has no decision right over, where each of those decisions is actually made, and the three changes that would widen the mandate. The evidence is your budget lines and your org chart, not an opinion about the function.
- 06cmo-one-pagerThe state of the brand for a board: what the brand is for, what moved and what did not, the readings with their source and date, the investment split between long-term brand building and short-term activation, the one risk, and the decision being asked for with a number attached. No spin vocabulary, and every figure traced to your input.
- 07brand-archive-reader (subagent)Reads the positioning documents, brand books, strategy decks and old briefs you point it at, and reports how the stated position changed over time, which documents contradict each other, which claims were dropped without replacement, and which promises no current document supports. It reads and reports; it writes nothing.
- 08/positioningOpens a one-page positioning statement from one sentence about what you sell and to whom. It will not supply the alternative for you: if the input names "the market" or "competitors", it stops and asks which single alternative a customer names when they decline.
Think Like a CMO starts with the most expensive misunderstanding in business: the belief that marketing and advertising are the same thing. An organization that holds it budgets, hires and measures for advertising, and the strategic half of the discipline disappears from the org chart. The Brand Desk takes the whole mix back. Not a logo kit, not a campaign kit: the brand is what accumulates in a customer’s head from everything the company builds, prices, delivers and says, and the tools work on all four.
Pairs with
Think Like a CMO is the argument: marketing is the discipline of creating demand, and price is a message before it is a margin. The Creative Desk takes the position this kit sets and turns it into briefs and assets; The Content Desk publishes against it; The Executive Desk runs the quarter it lives inside.
Before you buy
01Do I need Claude Code?
No. Every skill uploads to claude.ai as a zip. Subagents and slash commands are the Claude Code extras.
02I am not a programmer.
Install is copying folders into a .claude directory. The Field Guide in each kit assumes nothing beyond that.
03Will it work in my agent?
Skills follow the open Agent Skills standard (SKILL.md), so any agent that reads it can run them. Built for Claude first, our recommended agent.
04Do the tools invent numbers?
Never. Every figure is supplied by you, confirmed by you, or labeled as an assumption in the output.
05How does it arrive?
Instantly. Pay by card and the download link is in your inbox within seconds, and on the confirmation screen.
06Is this a subscription?
No. One payment, lifetime access to your download, every future revision of what you bought included.
07What if it is not useful to me?
Write to info@conclusionmp.com within 14 days of purchase and you get a full refund. No questions, no forms.
Ready when you are
The Brand Desk, $12.
Instant download, one payment, every future revision included. Or take The Growth Desk, five items for $39, and this kit works out at $7.80.