The Creative Desk
Skills · Subagent · Command · PDF
.claude/the-creative-desk/zip
skills/06
├ asset-spec-sheet
├ concept-review
├ copy-review
├ creative-brief
├ distinctive-asset-register
├ pre-test-plan
agents/01
├ creative-librarian
commands/01
├ /brief
FIELD-GUIDE.pdf8pp
English
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Built for Claude first, our recommended agent. Skills follow the open Agent Skills standard (SKILL.md), so they also run in any agent that reads it; subagents and slash commands are Claude Code formats.
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The Creative Desk
The brief, the register and the review
six skills·one subagent·one command·8-page guide
Your agent writes the one-page brief with one thing in it, registers the assets every execution must carry, and scores the work against both instead of against taste.
Executive summary
- The problem
- Most creative reviews are arguments about taste, because the brief never said what the work was for, or said two things. The round is won by whoever the room defers to, and the assets that make the brand recognizable drift a little with every execution.
- What it does
- creative-brief refuses a brief with two "one things", distinctive-asset-register sets a use rule per asset from what the creative-librarian subagent finds in past work, and concept-review and copy-review score against both without rewriting.
- Why take it
- The media budget follows whatever gets approved. Reviewing against a written brief makes the approval defensible and keeps the brand recognizable from one campaign to the next.
For creative directors, brand marketers and the account people who have to write the brief.
In the first week you will
- 01Run /brief on one sentence about the campaign and get a one-page brief with a business objective and one thing the work must leave behind
- 02Build the distinctive-asset-register from what creative-librarian finds in two years of past executions, with a use rule per asset
- 03Score the next round with concept-review and copy-review, which return fixes against the brief and never rewrite the work
Contents of the Kit
- 01Six installable agent skills: creative-brief, distinctive-asset-register, concept-review, copy-review, asset-spec-sheet, pre-test-plan
- 02The creative-librarian subagent: reads a folder of past executions and reports which assets, claims and formats recur and which appeared once. Read-only
- 03A /brief slash command that opens a creative brief from one sentence about the campaign
- 04Reviews that score a concept or a draft against the brief and the register rather than against taste, and return fixes without rewriting the work
- 05Blank templates for the creative brief and the distinctive asset register
- 06An 8-page Field Guide on briefing for distinctiveness, and plugin manifest included
One skill, as it ships
SKILL.md
creative-brief
- Use when
- Use when creative is about to be commissioned from an agency, a writer or the ad-copy-studio skill, when a brief exists only as a paragraph of wishes, when someone asks "what is this campaign for", or when a review keeps turning into an argument because nobody wrote down what the work was meant to do. Refuses a brief with two "one things".
- Requires
- The objective, as a business number · The audience, as people · The one thing
- Will not
- Never invent proof, assets, mandatories, budgets, reach figures or dates · Impressions, clicks and views are recorded as measures, never as the objective · The skill does not write the ad
- Returns
- Creative brief: {campaign or piece} · {date}
One of six skills in the kit · All of them install the same way
The contents, in full · six skills, one subagent, one command
- 01creative-briefThe one-page brief: objective (a business number, not an impression count), the audience as people rather than a segment code, the one thing the work must leave behind, the proof that makes it credible, the distinctive assets it must carry, the mandatories, and what the work is not. Refuses a brief with two "one things".
- 02distinctive-asset-registerThe brand's assets (colors, symbols, characters, sounds, typography, a tone) with a use rule for each, which are established and which are still being built, and the line every execution must clear: recognizable with the name removed. Built from what you supply and what the librarian finds.
- 03concept-reviewA concept scored against the brief and the register: does it deliver the one thing, does it carry the assets, would it be recognized, does it reach broadly or talk to the converted. Returns a verdict with reasons, never a preference.
- 04copy-reviewA draft against the brief, the register and the manual's position on distinctiveness over persuasion. Returns the list of fixes with the line each one applies to, and does not rewrite: the writer stays the writer.
- 05asset-spec-sheetFormats, ratios, lengths, safe zones and file specs per placement, as you confirm them for each platform. Records the specs you supply and marks the rest as unconfirmed; platform limits are never stated as facts.
- 06pre-test-planWhat to test before spend, with which method (the emotional-response method or the recall method you already use, never one the tool invents), on which sample, with what threshold, and what happens to the execution if it fails.
- 07creative-librarian (subagent)Reads a folder of past executions, briefs and scripts and reports which assets, claims, characters and formats recur, which appeared once and were dropped, and where the brand has been inconsistent. Read-only, with the file named for each finding.
- 08/briefOpens a creative brief from one sentence about the campaign. It turns a media metric into a question about the business number it stands for, and when the input carries two ideas the work must leave behind it stops and asks which one this brief is for.
Think Like a CMO holds that brands grow through mental availability, built by distinctive assets used consistently at broad reach, and it names the executive everyone resents: the one who cannot write a brief. Most creative work fails at that step, before a single execution exists. The Creative Desk sits between the account structure and the ad copy and produces the documents both depend on. The tools have no taste and do not pretend to: a concept is scored on whether it would be recognized with the logo covered, and test methods and thresholds come from you.
Pairs with
Think Like a CMO makes the case for distinctiveness and emotional response as the gauge of creative work. The Paid Social Desk and its creative-testing-matrix take the pre-test plan into the live account; the ad-copy-studio skill in The Augmented Practitioner writes to the brief this kit produces.
Before you buy
01Do I need Claude Code?
No. Every skill uploads to claude.ai as a zip. Subagents and slash commands are the Claude Code extras.
02I am not a programmer.
Install is copying folders into a .claude directory. The Field Guide in each kit assumes nothing beyond that.
03Will it work in my agent?
Skills follow the open Agent Skills standard (SKILL.md), so any agent that reads it can run them. Built for Claude first, our recommended agent.
04Do the tools invent numbers?
Never. Every figure is supplied by you, confirmed by you, or labeled as an assumption in the output.
05How does it arrive?
Instantly. Pay by card and the download link is in your inbox within seconds, and on the confirmation screen.
06Is this a subscription?
No. One payment, lifetime access to your download, every future revision of what you bought included.
07What if it is not useful to me?
Write to info@conclusionmp.com within 14 days of purchase and you get a full refund. No questions, no forms.
Ready when you are
The Creative Desk, $12.
Instant download, one payment, every future revision included. Or take The Complete Operation, thirty-one items for $99, and this kit works out at $3.19.