The Retailer Desk
Skills · Subagent · Command · PDF
.claude/the-retailer-desk/zip
skills/06
├ advertiser-pitch
├ inventory-and-pricing-sheet
├ measurement-offer
├ network-launch-plan
├ network-operating-review
├ rmn-business-case
agents/01
├ rmn-benchmark-reader
commands/01
├ /rmn-case
FIELD-GUIDE.pdf8pp
English
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Built for Claude first, our recommended agent. Skills follow the open Agent Skills standard (SKILL.md), so they also run in any agent that reads it; subagents and slash commands are Claude Code formats.
The Retailer Desk
Sell retail media without grading your own homework
six skills·one subagent·one command·8-page guide
Your agent builds the case for your network from your own traffic and margin, turns your inventory into a rate card, and writes the measurement offer a brand's finance team can accept.
Executive summary
- The problem
- A network sold on attributed return looks strong until a brand's finance team runs a holdout and the renewal goes with it. Inside the business, the case for the network is often built on other networks' headline figures rather than on your own traffic and margin.
- What it does
- Six skills and a read-only benchmark-reader build the business case from your own figures, turn your inventory into a rate card with the ad-load ceiling beside it, and write a measurement offer that separates closed loop from modelled.
- Why take it
- Brands renew what they can defend to their own finance teams. This lets you sell the network at its real strength, so the revenue holds once the buyer tests it.
For retailers, marketplaces and chains standing up or scaling a retail media network.
In the first week you will
- 01Run /rmn-case on your own traffic, margin and cost figures and get the revenue and the break-even period
- 02Turn your onsite, offsite and in-store units into a rate card with inventory-and-pricing-sheet
- 03Write the measurement-offer with closed loop separated from modelled, and what you cannot yet prove
Contents of the Kit
- 01Six installable agent skills: rmn-business-case, network-launch-plan, inventory-and-pricing-sheet, advertiser-pitch, measurement-offer, network-operating-review
- 02The rmn-benchmark-reader subagent: reads the public network reports you supply and reports what they claim, how they measured it and what they left out. Read-only
- 03An /rmn-case slash command that opens the business case from your own traffic, margin and cost figures
- 04A rate card built from your inventory and your prices, with the ad-load ceiling and the conversion guardrail written next to the revenue line
- 05Blank templates for the rate card and the measurement offer
- 06An 8-page Field Guide on running the sell side of retail media, and plugin manifest included
One skill, as it ships
SKILL.md
rmn-business-case
- Use when
- Use when a retailer, marketplace or chain has to decide whether to build a network, how much to invest in the one it has, or when a board, owner or finance team asks what the media line is worth. Every figure is supplied by the user or labeled as an assumption.
- Requires
- Traffic · Commercial base · Inventory intent · Prices the user intends to set
- Will not
- Never supply a benchmark, a market size, a typical CPM, a typical margin or another network's performance · Never model demand from attributed ROAS · Do not recommend building
- Returns
- Retail media business case: {retailer or unit} · {horizon}
One of six skills in the kit · All of them install the same way
The contents, in full · six skills, one subagent, one command
- 01rmn-business-caseThe case for building or scaling the network, computed only from your traffic, basket, supplier count, margin and cost figures: revenue at your own stated fill and price, the onsite and offsite contribution split, the cost to stand up sales and ad operations, the break-even period, and the shopper-experience cost written on the same page as the revenue. Every missing input is listed as missing, and every projection is labeled an assumption.
- 02network-launch-planThe change plan the manual argues for: the phase you are actually in, the capability inventory (sales, planning, ad operations, data, ad tech integration), the coalition and the owner per capability, the reconciliation between category-buyer KPIs and network KPIs, the message repeated internally, and the first supplier wins that prove the proposition to both sides.
- 03inventory-and-pricing-sheetYour onsite search, onsite display, offsite audience and in-store inventory as a sellable sheet: units, pricing model, the price you set, minimums, what is guaranteed and what is auctioned, and the ad-load ceiling and conversion guardrail recorded next to the units they constrain.
- 04advertiser-pitchThe pitch to one brand, built from that sheet and one objective: what the brand is buying, what the network will and will not claim about it, the measurement that comes with it, the reporting cadence, and the open questions. The measurement offer is stated at its real strength, not at its most flattering.
- 05measurement-offerThe document a finance team on the brand side can accept: what you measure closed loop, what you model, the attribution basis (same-SKU separated from halo, click separated from view), the windows, what a clean room does and does not let a partner see, which test designs you can run today, and the plain list of what you cannot yet prove.
- 06network-operating-reviewThe quarter as supplied: revenue against target, sell-through and fill by unit, price realisation against the rate card, advertiser count and repeat rate, the guardrail metrics, the misses with causes marked stated or inferred, and the decisions the next quarter needs.
- 07rmn-benchmark-reader (subagent)Reads the public network reports, standards documents and competitor media kits you supply and returns what each claims, on what measurement basis, over what window, and what it does not say. It extracts and cites; it never converts another network's number into a target for yours.
- 08/rmn-caseThe slash command that opens the business case from your own traffic, margin and cost figures.
The Third Wave of Digital Marketing makes one point about the sell side that is easy to miss: a retailer that launches a network has not added a product line, it has entered a different business. Selling media takes sales, planning and ad operations, an ad stack wired into systems never built for it, and a scorecard that pulls against the category buyer in the next room. The Retailer Desk assumes you own the traffic, the transaction log and the shelf. Every figure it produces is yours, and nothing in it knows what other networks charge.
Pairs with
The Third Wave of Digital Marketing defines the three environments, the three buying models and the two fault lines that decide who captures the growth. The Retail Media Desk runs the buy side of that market. The Retailer Desk runs the sell side, and the two kits read the same report from opposite chairs.
Before you buy
01Do I need Claude Code?
No. Every skill uploads to claude.ai as a zip. Subagents and slash commands are the Claude Code extras.
02I am not a programmer.
Install is copying folders into a .claude directory. The Field Guide in each kit assumes nothing beyond that.
03Will it work in my agent?
Skills follow the open Agent Skills standard (SKILL.md), so any agent that reads it can run them. Built for Claude first, our recommended agent.
04Do the tools invent numbers?
Never. Every figure is supplied by you, confirmed by you, or labeled as an assumption in the output.
05How does it arrive?
Instantly. Pay by card and the download link is in your inbox within seconds, and on the confirmation screen.
06Is this a subscription?
No. One payment, lifetime access to your download, every future revision of what you bought included.
07What if it is not useful to me?
Write to info@conclusionmp.com within 14 days of purchase and you get a full refund. No questions, no forms.
Ready when you are
The Retailer Desk, $12.
Instant download, one payment, every future revision included. Or take The Retail Shelf, four items for $29, and this kit works out at $7.25.